Small Gifts, Big Opportunities
Small, giftable items are becoming increasingly important for the holiday season, from stockings to BRR baskets. Independent retailers can use these products to create curated, personalized gift experiences that big-box stores can’t replicate. Examples like mini candles, gourmet treats, and cozy accessories provide inspiration for easy-to-gift merchandising. With limited inventory and higher prices at larger retailers, independents have a unique opportunity to capture shoppers looking for thoughtful, affordable gifts. Pairing these items with holiday events can engage the community, drive sales, and encourage larger basket sizes.
